Measure your website traffic and enquiries

Know how many people visit your site and how many of them contact you.

About 45 min · easy · free

Do these first

You can read this step now, but it will not work until those are done.

Why this matters

Without this you are guessing about every marketing decision that follows. It is free and takes under an hour.

Doing it

Step by step

No steps yet

Steps appear here once published.

Official help

Get your AI to help

Hand this to your AI

Set up website measurement

Help me install website analytics and record enquiries as key events, with the smallest setup that answers "is my site producing work?".

How should it behave?

It stops and asks you before going further: Stop before making any change that affects site availability or DNS, and tell me what to check first.

Point me to the official vendor help page rather than third-party tutorials.

You're done when

Google Analytics is installed on every page of your site, real-time reporting shows your own visit, and a contact form submission or phone tap is recorded as a key event.

  • Analytics is recording page views

    Your own visit appears in the realtime report.

    Not yet
  • A contact form or phone tap is recorded as a key event

    Otherwise you only measure traffic, not enquiries.

    Not yet

Check it worked: Open your site in a private window, visit two pages and submit the contact form. Within a few minutes the realtime report should show one user, two page views and the key event.

Almost there

Still to confirm: Analytics is recording page views, A contact form or phone tap is recorded as a key event.

If it goes wrong

No data at all usually means the tag is on the home page only, or an ad blocker is hiding your own visit, check from a phone on mobile data. Duplicate page views usually mean the tag was installed twice, once by your site builder and once by hand.

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